Translate Product Images for a New Market

Product images often carry essential information: feature callouts, sizes, offers, directions, and calls to action. When that information remains in the source language, a new audience may not understand the product even when the product page itself is translated.

Start with the image customers see

Use the approved product creative rather than recreating it in a separate editor. Translate the visible design copy, then compare the new-language version against the source image before it reaches a storefront, marketplace, or campaign.

Review these details before publishing

• Product and brand names
• Measurements, prices, and currencies
• Claims, disclaimers, and legal text
• Text over product packaging or labels
• Line breaks around buttons and promotional offers

Translate only the copy that should change for the market. Keep trademarks, logos, and product marks intact.

Build a repeatable localization process

Use one source image per translation job, choose a target language, then keep a reviewed export with the corresponding campaign or product release. This makes it easier to compare variations and replace outdated promotional text later.

Translate product image text when visual copy needs to stay inside the design. Pair it with video translation when the same product campaign includes demos, tutorials, or spoken ads.